Alusid CEO Alasdair Bremner talked with Proactive’s Stephen Gunnion about the company’s latest milestone—launching its mass-produced floor tile range, Mas, through the Topps Tiles nationwide retail chain. Bremner emphasised that this achievement marks a significant step forward for Alusid, a Frontier IP Group PLC portfolio company, in gaining market momentum.
The launch follows Alusid recently signing its first international distribution agreement with Dutch sustainable materials group FRONT Materials BV.
Bremner explained, “Mas is our first floor tile, and it is important to us because floor tiles represent roughly 60% of the full tile market in the UK, but a much larger percentage in Europe.” Highlighting its sustainability, he noted that Mas tiles offer at least 51% lower carbon and 44% lower water usage compared to conventional ceramic tiles.
The partnership with Topps Tiles not only boosts Alusid’s commercial reach but also supports Topps’ aim to be an environmental leader in the sector, targeting carbon neutrality by 2030. Mas is now the lowest carbon ceramic tile in Topps’ portfolio, a key achievement for both companies.
Looking ahead, Bremner outlined Alusid’s plans to expand in Europe and develop new ranges with Topps and FRONT, with launches expected in the coming months.
